For Brands
Having worked both agency and client-side, I understand the impact a successful working relationship with an agency can have on growing a brand.
I leverage my expertise to understand what is and isn't working in order to deliver a more effective and efficient agency relationship & eco-system to serve the future needs of the business.
What I do.
I have over twenty years of experience leading pitches, onboarding new clients into agencies, and providing counsel to leading global brands on how to ensure they get the best out of their agency relationships.
Agency Audit
Audit of existing relationships.
Maintaining long-term relationships is far more cost-effective and productive than changing agencies.
An audit leads to improved communication and performance. My method provides an impartial POV on the strengths and areas of improvement and the implementation of successful solutions.
Agency pitch management
Lead the pitch process on behalf of the client, ensuring the right Shopper and Integrated agencies are invited to pitch and the process isn't a drain on clients' time.
By providing an objective viewpoint, comprehensive experience, and the right tools, I help to build the proper foundations and bring best practices to the team.
Agency on-boarding
Conduit between brand and agency.
Co-creation and management of the Agency’s onboarding team.
Category/brand immersion sessions.
Creative highlights (brand bible).
Process alignment/ways of working agreed.
Draft framework for SLAs.
Creation/amendments of all client/agency templates as needed.
An agreed relationship evaluation process.
‘First 90-day plan’ written, tracked, and implemented.