About me
Nurturing Transformation
I have always been interested in understanding what makes people behave in a certain way and how behaviour can be influenced to develop transformational ideas.
I am a creative and commercial leader, known for my confident and collaborative working style to make things happen. I have led and accelerated growth through my career as both Agency lead and consultant.
Recently I have helped grow an agency 10% year-on-year and worked with a business owner to boost their new business success rate to 90%, growing profits exponentially.
My approach
As I have developed as a marketer, from my time marketing films across Europe for Disney, to running a WPP agency in Sydney, I have learnt some invaluable lessons that have helped me grow both personally and professionally.
Leave your comfort zone.
Having lived and worked in various cities around the world, I recognise the importance of leaving one’s comfort zone. With each move I have been challenged to think and behave differently, shaping my understanding and approach.
Collaboration for change.
I have come to realise and appreciate the importance of collaboration, that seeking counsel at the right time with the right people is a powerful tool in fostering growth and facilitating change.
People first.
I care about people. I have always nurtured talent, recognised when people are struggling, and celebrated success when it might otherwise have gone unnoticed. That’s why I set up the ‘Women in leadership’ mentor scheme at a global experiential agency and coached 50% of employees on how to conduct a meaningful and valuable review.
My approach
As I have developed as a marketer, from my time marketing films across Europe for Disney, to running a WPP agency in Sydney, I have learnt some invaluable lessons that have helped me grow both personally and professionally.
Experience
I have worked with European and Australian agencies across all channels: PR, Shopper, Advertising, Integrated, Events, Digital, SaaS, Social, and Retail and worked on brands across a broad spectrum of sectors including Consumer Healthcare, Entertainment, CPG, and Alcohol.
I have used my insights and experience to unlock the growth and potential for both independent and network agencies.
The breadth and depth of my experience and expertise allow me to provide deeper insights, as well as generating new initiatives, better analysis, and results. A fresh yet experienced perspective. An agency confidante.
I have spent the last 25 years successfully developing comms strategies that created value and financial impact for a wide range of Global 100 brands including Disney, Smirnoff, Jack Daniels, Coca-Cola, Vodafone, and GSK. I pride myself on building strong and effective relationships with all of my clients; because I care about, and am committed to, delivering great results.
